Based on data collected during an initial exploratory research phase, new practices – designed to stimulate deeper sensory, emotional and “hands-on” involvement on the part of visitors – were introduced on an experimental basis. The research team developed a novel format entitled VIP (Visitor in Practice), which engages visitors by providing them with a kit containing a set of tools and a list of activities to be carried out during their time at the site.
One of the research aims was to come up with a method of harmonically blending scientific and humanistic language in approaching the theme of landscape. The multiple types of landscape, from gardens to cities, that characterize the target heritage sites, offer rich opportunities to combine themes from the spheres of art, science and history.
Research new tools for enhancing visitors’ appreciation and enjoyment of the historical and artistic heritage offered by the three cultural sites, with a view to developing shared initiatives including novel visitor itineraries/experiences.
Involve the various stakeholders by drawing on the vast legacy of assets, practices and expertise available at each of the participating cultural sites.
Enhance the connection between art and science by offering interdisciplinary forms of visitor experience.
Methods and instruments:
Existing practices and audiences were explored by means of interviews, surveys and focus group discussions.
Based on data collected during this initial exploratory research phase, new practices – designed to stimulate deeper sensory, emotional and practical involvement on the part of visitors – were introduced on an experimental basis.
The research was also informed by the EST project, in which museums are viewed as active learning tools, insofar as they offer the opportunity to carry out practical activities that in turn promote intellectual growth. This “hands-on, minds-on” model is typical of the informal educational approach adopted by many science museums.
Extend the use of “hands-on, minds-on” methodologies in the domains of history, art and archeology, making the participating heritage sites more accessible to the public...
…especially to students at technical institutes and senior citizens, thereby educating new audiences with high levels of motivation, empowerment and focus.